Property Finder, one of the world’s top digital real estate groups, is partnering with Hepsiemlak, Türkiye’s leading digital platform. Within the framework of this partnership agreement, which is subject to the approval of the Türkiye Competition Authority, Türkiye’s most innovative real estate website, Zingat, will merge with Hepsiemlak. This strategic partnership agreement signifies not only Hepsiemlak’s strong position in the sector but also the interest and confidence of foreign investors in Türkiye, emphasized Eren Sarıçoğlu, a member of the Executive Committee, of Doğan Holding. “Our goal is to develop solutions that meet the needs of both the domestic market in Türkiye as well as foreign real estate investors from neighboring regions, while further refining our services for our stakeholders and users,” Sarıçoğlu noted.
Ozan Sayar, the senior executive responsible for Property Finder’s group strategy, commented: “This step is the strongest indicator of our belief in Türkiye’s potential. We believe that the synergy resulting from the merger of two leading players in the real estate sector, known for their technological prowess, combined with the global experience of Property Finder, will contribute significantly to the growth and development of the industry.”
Hepsiemlak, a trusted digital real estate platform from Doğan Holding, has entered into a strategic partnership. Property Finder, one of the world’s leading groups, will become a minority partner in Hepsiemlak through capital contribution. The transaction is subject to the approval of the Türkiye Competition Authority. As part of the agreement, Zingat, owned entirely by Property Finder, will merge with Hepsiemlak.
Hepsiemlak aims to expand its reach and enhance its influence in the real estate marketplace by incorporating Zingat into its portfolio, and increase its contribution to the country’s economy through its ecosystem of partners. This merger, which is set to combine Hepsiemlak’s innovative business model, up-to-date and reliable listings, and robust technology base with Zingat’s special service packages tailored to the needs and segmentation of the target audience, is expected to inject new dynamism into the sector. The influx of foreign investment brought in with this deal is seen as a sign of Hepsiemlak’s commitment to furthering its sector-leading technology investments. Hepsiemlak has made a name for itself by always putting its customers at the forefront with its modern technology, and data-driven systems, and the company is expected to use this investment to continue delivering innovations that will benefit the real estate sector and make the lives of its customers easier.
Eren Sarıçoğlu: “This agreement is a symbol of the global trust in Türkiye’s economy."
Eren Sarıçoğlu, a member of the Executive Board of Doğan Holding, underscored the significance of Hepsiemlak’s merger with Zingat, not only in terms of the company’s strong position in the industry but also as an indicator of the interest and trust that foreign investors have in Türkiye. “Hepsiemlak, a pioneer in the real estate sector in Türkiye since its inception, has once again taken a significant step,” Sarıçoğlu said. “New investments support national economy as well as sectoral development. This strategic partnership with Property Finder, a global leader with a strong presence, especially in the Middle East and North Africa, conveys important messages. Property Finder’s investment in Hepsiemlak through this agreement not only demonstrates the company’s confidence in the potential and future of the Turkish economy and real estate sector, but also the global interest in it. Our goal is to develop solutions that meet the needs of both the domestic market in Türkiye as well as foreign real estate investors from neighboring regions, while further refining our services for our stakeholders and users.”
Ozan Sayar: “We will continue to leverage our technology to drive the sector’s development.”
Ozan Sayar, the senior executive responsible for Property Finder’s group strategy, explained the significance of the merger, saying: “As one of the world’s leading real estate technology companies, we took our first significant step towards simplifying the lives of all stakeholders in the Turkish real estate sector in 2017, by investing in Zingat, founded by Ahmet Kayhan and Mehmet Erkek in 2015. We are proud to continue this journey, having first acquired Zingat in its entirety in 2023, and now with the partnership with the industry’s leading player, Hepsiemlak. This step is the strongest indicator of our belief in Türkiye’s potential. We believe that the synergy brought about by the merger of two major players at the forefront of the real estate sector’s technology, combined with Property Finder’s global experience, will make a significant contribution to the sector’s growth and development.”
Zeynep Tandoğan: “Innovative investments are set to continue”
Zeynep Tandoğan, CEO of Hepsiemlak, noted her company’s commitment to accelerate their investments in innovative products and services in the digital real estate marketing sector. She said, “We will continue to add new talents to our team. Providing a wide range of options for real estate searches that are tailored to our customers’ preferences and different budgets and needs, and offering a fast, transparent, and practical search experience will remain our top priority, as it has always been. This strategic partnership with Property Finder, which will be finalized with approval of the Competition Authority, will enable us to further strengthen our position by incorporating Zingat into our portfolio.”
Emphasizing the significant potential of the real estate sector in Türkiye, Zeynep Tandoğan continued, “I believe that the outcome of this merger will be much greater than the sum of its parts. Both Zingat and Hepsiemlak are built on strong values, and the combination of these values will create a powerful synergy. Hepsiemlak and Zingat have brought a trusted and transparent real estate ecosystem to Türkiye, bringing together all stakeholders including buyers, sellers, homeowners, and real estate agents. For now, these two will continue to exist as separate platforms. All customer interactions and user-facing operations of the two platforms will be handled by Hepsiemlak, the parent company in the merger.”