Automotive Trade and Marketing

Automotive trade and marketing was among Doğan Holding’s first subsidiary business lines, with the addition of distribution agreement signed with Suzuki in 2015 and new brands to its portfolio, the Group continues to work in automobile, motorcycle and second-hand vehicle markets.


urban car of the year



most sold car in its category



sold over $6 million around the globe



The eighth largest automotive brand in the world with a production capacity of 3.2 million, Suzuki has been active in the Turkish market for the past 35 years. Since the second half of 2015, Suzuki’s operations in the Turkish market have been consolidated under Doğan Holding as Suzuki Motorlu Araçlar Pazarlama A.Ş., which entered a rapid restructuring process shortly after its establishment.

The company’s primary focus is to maintain customer satisfaction and engagement with the Suzuki brand in automotive, motorcycle and outboard motor segments. Suzuki intends to ensure continuity in sales and after-sales services.

Used Car / Motorcycle Service

Suzuki Approved Used Car provides Suzuki-warranted cars for the second-hand market following comprehensive inspection. It also offers a range of exclusive services, including test drives and return guarantees.

Suvmarket (, initiative introduces SUVs, the vehicle segment with the fastest growing sales, into Turkey’s rapidly expanding used car market. Focused especially on the SUV segment, Suvmarket is a newly structured operation launched in the final quarter of 2019. Suvmarket purchases select makes and models of SUVs, which undergo a meticulous preparation process before meeting their new owners, who receive full warranties at the time of their purchases.

Rental and Subscription Services

SuzukiSenin, Suzuki’s car rental service, offers rental cars on a flexible, long-term subscription basis. SuzukiSenin is currently in its pilot phase and is expected to begin full operation in 2020.


Trend Motosiklet

Doğan Group expanded the scope of its operations by adding to its distribution portfolio in Turkey the largest European and internationally esteemed motorcycle producers: Piaggio, Vespa, Aprilia and Moto Guzzi. The legendary Vespa brand, founded in 1946, remains the most popular brand of motorcycles in Turkey and the world.