Kanal D2 starts broadcasting in Romania
03.04.2023
Doğan Holding continues to expand its international investments as well as those in Turkey. Kanal D Romania, which continues broadcasting in Romania, will now be joined by Kanal D2.
Doğan Holding has added a new one to its investments in the internet and entertainment industry as part of the “Doğan Investment Model.” Kanal D2 marks the newest chapter in the company's 16-year media journey in Romania.
Along with Kanal D, Radio Impuls and the Digital division, Kanal D2 will be part of the Doğan Media International portfolio and represents a strategic step to further add value on the Romanian media market and consolidate the media operations of the Group in the region. What Kanal D2 aim is to offer the viewers an innovative content mix, focusing on differentiating TV programs, but also on highly appreciated content transferred from Digital or Radio to create a more deeply engaged audience and to generate additional revenue streams.
Currently, Doğan Media International is an important landmark on the media market in Romania, a real creative media center, tech-enabled and fully integrated group (Kanal D, Kanal D2), Radio Impuls and Digital (kanald.ro, kanald2.ro, wowbiz.ro, stirilekanald.ro, Kfetele.ro, radioimpuls.ro, as well as the YouTube channels – WOWNews and theXclusive).
Aiming to reach large audiences by offering innovative and original content to Romanians, Kanal D2 hosted an opening ceremony attended by Doğan Holding Chairwoman Begüm Doğan Faralyalı, Doğan Holding CFO Bora Yalınay and Vice President of Corporate Communications and Sustainability Neslihan Sadıkoğlu. In her speech, Doğan Holding Chairwoman Begüm Doğan Faralyalı said: “I came to this country 18 years ago with the dream of starting a TV channel in Romania. We used to get odd looks when we told people that we had decided to start a TV channel here. There were plenty of channels and competition in the market, so we had a really hard time convincing people to join our team. They thought that we would abandon the project and quit after a few months. But we worked hard with dedication and confidence, and made Doğan Media International into one of Romania's largest media groups. We are now adding another chapter to our 16-year journey in Romanian TV with Kanal D2. I would like to express my heartfelt gratitude to our colleagues and business partners who have been with us on this journey.”
“After 16 years in which Doğan Media International established itself in the Romanian media landscape as a strong player, inspirational for the entire industry, the launch of the new TV station, Kanal D2, comes as a natural step. We are confident that this new bold project will become also a landmark on the media market, together with the entire team, we focus all our efforts, creativity and determination on writing a new success story.” , said Ugur Yesil, CEO and Executive Board Member Doğan Media International.
The expertise in such a vast field of mass media, the infrastructure developed to the highest technological standards, the experience in production, as well as the efficiency of operations are part of the strengths developed by Doğan Media International in these years full of challenges and success.
The launch of this new TV station will strengthen the trendsetting tradition that Kanal D has imposed since its launch in 2007.
The content offer of Kanal D2 includes the inspirational show "Bravo, ai stil!" ( “Your style rocks!”) which created huge communities of fans on Social Media and launched generations of influencers in the Romanian entertainment industry. Also, powerful titles of foreign series will offer engaging perspectives on new cultures and different social phenomena, covering a wide palette of preferences. NEWSTIME – Kanal D2 news bulletin, will provide the most relevant information on the public agenda. Moreover, Kanal D2 takes a brave step by transferring Digital on TV, thus connecting the most powerful media at the moment to enhance each other and offer the users a multi-screen experience. New seasons of shows that have been hugely successful on theXclusive YouTube channel will be now available for TV viewers as well.
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