D&R Purchases Idefix and Prefix
18.04.2013
D&R, Turkey’s entertainment retail leader, has purchased Idefix and Prefix, two of Turkey’s largest online sales platforms, for 11.5M TL. All stock held by Idefix and Prefix’s owner, Elektronik Bilgi İletişim Hizmetleri Reklamcılık ve Ticaret A.Ş., was transferred to Doğan Müzik Kitap Mağazacılık Pazarlama A.Ş.. With this transaction, D&R has expanded its online sales store, the company’s largest retail outlet. D&R also entered the online wholesale channel by acquiring Prefix.
Doğan Group of Companies CEO Yahya Üzdiyen discussed the emphasis that Doğan Group places on taking advantage of the growth opportunities that digital channels offer the retail industry. Said Üzdiyen: “Established 16 years ago, D&R is now the defining entertainment retail brand in Turkey. In the interest of making the brand even stronger, we plan in the near future to increase the number of stores, as well as our overall investment in entertainment retail, an area in which we forecast rapid growth. Idefix and Prefix, members of the Doğan family as of today, are two significant platforms which will enhance our strength and contribute to our brand. While D&R currently offers services in 126 stores with a combined sales area of 48,000 square meters, by the end of 2013we plan to have 136 stores spread over 54,000 square meters,.”
Idefix and Prefix sales figures: almost 24M TL in 2012
A distributor and seller of CDs and books, www.idefix.com receives 16Mvisitors annually. Meanwhile, www.prefix.com.tr is involved on the wholesale end. In 2012, www.idefix.com and www.prefix.com.tr had combined sales of almost 24MTL. www.idefix.com has a 56% share in this figure, with 200,000 orders placed last year.
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