09.02.2026
Ms. Esra Beyzadeoğlu has been appointed as Executive Committee Member responsible for Human Resources and Technology at our Company. After completing her high school education at Istanbul Atatürk Science High School, Esra Beyzadeoğlu earned her bachelor's degree in Industrial Engineering from Galatasaray University and holds an MBA from Sabancı University. She has over 25 years of industry experience in Technology Management, Human Resources, Customer Experience, Management, and Technology Consulting. Beyzadeoğlu began her career in 2000 at Osmanlı Bank within the Technology Organization as a Project Officer and Business Analyst. She subsequently held various managerial roles at Ziraat Technology and Accenture Consulting. Between 2011 and 2018, she served as Department Head at Akbank Information Technologies. From 2018 to 2021, she worked at Alternatif Bank as Executive Vice President responsible for Information Technologies, Digital Banking, CRM, and Operations. In 2021, Beyzadeoğlu joined the Hepsiburada Group as Group Head of Human Resources. Since 2022, in addition to Human Resources, she has also been responsible for Customer Experience as well as Customer and Seller Services, playing an active role in establishing and scaling the Group's corporate structures. Continuing her life as a technology leader, transformation executive, and mother, Beyzadeoğlu is the mother of a 16-year-old son.
Respectfully announced to our shareholders and the public.