Milpa

Milpa, established in 1980, has become one of the most successful mass marketing companies in Turkey marketplace.

It functions as the Group's marketing and retail division for vehicles, durable goods and real estate. With the Head Office in Istanbul, the Company also has offices in Ankara, Izmir and Adana. The leader in its sector by a wide margin, Milpa faces little competition. Customers view 'Milpa' name as the standard for trust and reliability.

Milpa pioneered the marketing and retail sales of merchandise through intense promotional campaigns starting with the sale of Tofas - Fiat passenger cars. Between 1980 and 1994, an impressive 10% of all Tofas - Fiat cars were sold through Milpa campaigns. This sales figure decreased to 5% between 1994 and 1997. In 1998, special delivery terms helped return this figure to the 10% level, in the year 2000 it maintained at the same level.

Milpa is the first marketing company in Turkey to be awarded the ISO 9002 Quality Assurance Certificate and is a pioneer in many innovative projects. It was the first to combine campaign sales with consumer credits, the first in bringing a new regulations to lottery-based car sales campaigns when interest rates went up. Milpa was the first company to sell second-hand cars at monthly installments and the first in organizing sales directly from catalogues in cooperation with two international companies. The company was also the leader in beginning Internet sales at monthly installments and offering alternative payment plans in campaigns with future deliveries.

www.milpa.com.tr


Hürriyet Marketing

Hürriyet Marketing has been managing sales campaigns for passenger cars since it started operations late in 1995. The Company mostly markets Renault automobiles and has sold more of this vehicle than any other firm in the country.

In addition to Renault, the company also markets Hyundai, Mitsubishi, Suzuki and Peugeot automobile brands along with computers, mobile telephones and VCRs.

Hürriyet Marketing maintains an advantage over its competitors with its car delivery system to reach purchasers at different locations including Istanbul, Ankara, Izmir, Bursa, Adana and Diyarbakir. Customers can choose models and colors; and even postpone their purchase without a penalty charge. The new payment system introduced in 1997 in collaboration with Isbank, greatly facilitated bank transactions and reduced costs by eliminating promissory notes.

www.hurriyetpazarlama.com.tr


Automotive Sales

The Dogan Group is actively involved in the sales of passenger cars, commercial vehicles and automotive spare parts produced by the Koç Group. Dogan Otomobilcilik, Ortadogu Automotive and Anadolu Automotive sell Fiat, Ford and Land Rover off-road vehicles and Magirus midi-buses.

www.doganoto.com.tr
www.anadoluoto.com.tr