ENERGY

Energy

With nearly 20 years of experience in the energy industry, Doğan Holding sees energy investments as one of its core business lines. To this end, Doğan Energy was established in 2000 to engage in the production, distribution, domestic and international wholesale and retail trade of energy from any source and to realize investments in Turkey and the region. As such, Doğan Holding’s energy investments were all gathered under a single umbrella.

Petroleum Products Sales and Distribution

AYTEMİZ AKARYAKIT DAĞITIM A.Ş.

Aytemiz
Aytemiz Akaryakıt Dağıtım A.Ş.
Address
Söğütlüçeşme Caddesi No:89 Kadıköy/İstanbul
Tel
+90 0216 418 20 20
Faks
+90 0216 414 43 80

Aytemiz Akaryakıt Dağıtım A.Ş.

Aytemiz Akaryakıt Dağıtım A.Ş. (“Aytemiz”) was established in 2009 by the Aytemiz Family, who has been in the petroleum products sector since 1963. The same year, it received petroleum products distribution license from the Energy Market Regulatory Authority (EMRA) and began conducting activities in this field. Aytemiz operates in the distribution and marketing of petroleum products.

Doğan Enerji, a direct subsidiary of Doğan Holding, entered into a share purchase and shareholder agreement on January 29, 2015 with Aytemiz, and the process regarding purchasing and transferring 50% of Aytemiz’s shares in cash and in a single payment was completed on March 11, 2015. As of 2017-end, Aytemiz had 537 stations (a total of 581 that are licensed or pending license), 11 refilling points and five storage facilities.(December 31, 2016: 502).

Aytemiz has a total storage capacity of 160 thousand m3 in the İzmit, Kırıkkale, Trabzon, Erzincan, Mersin and Alanya terminals, which the company owns.

In 2017, Aytemiz’s total petroleum product sales increased by 28% to 1,035,081 tons (1,032,705 tons of white products; 2,376 tons of black products). In addition, the company’s market share reached 4.0% (December 2016: 3.3%). During the year, Aytemiz’s total LPG sales went up 13% to 131,425 tons, translating into a total market share of 4.2% (2016: 3.7%).

In 2017, Aytemiz also placed an emphasis on efforts to boost brand recognition. To this end, the company carried out operational improvements and upgrades for stations, the station-portal, web- and mobile-based services, training programs for stations, mystery customer surveys, standardization of staff uniforms in stations, and meetings with dealers. The company enhanced brand recognition by image campaigns, and product, service and partnership communications.

On top of the strong dealer communication, the company employed marketing channels in an efficient manner to put in place a rather active marketing strategy and included innovative technologies in its service range. The customer loyalty project 'Aytemiz Card' launched in early 2017 reached over 114.000 active card users.

Since advanced technologies have thoroughly penetrated the fuel oil sector, the company launched the “Pay on Board” system, whereby drivers can purchase fuel oil without having to exit their cars. “Pay on Board” is a reliable system, which provides practical solutions to those travelling with their children, individuals with physically handicapped, and motorcyclists unwilling to take off their helmets or gloves while making a payment.

In 2017, Aytemiz broke fresh ground in the sector by realizing the "Motorcycle-Friendly Station" project, with the aim of raising traffic awareness of motorcyclists, contributing to their safety, and making their lives easier. Motorcycle-Friendly Aytemiz stations feature special parking areas for motorcyclists, personal lockers where they can keep their helmets, coats and gloves, as well as special products in the market for this segment.

Preempting the future transformation of the automotive sector from today, Aytemiz has reshaped its road map in with this upcoming change in mind. In October 2017, for the first time in Turkey, a fuel oil station inaugurated a fast charging unit for electric vehicles, whose numbers grow day after day.

With the slogan “All the energy you need is at Aytemiz,” the company started to deliver Turkey's first fast electric charging unit at the Aytemiz station on the İstanbul–İzmir Motorway. The fast charging unit is capable of charging three electric cars at the same time. Aytemiz plans to inaugurate six more stations in five provinces in 2018 and thus extend its e-charging station network.

Aytemiz, boasting a station network across Turkey, has achieved a high market share and occupies a strong, market leading position. Aytemiz ranks among the largest main distribution companies in the petroleum products distribution sector. With the growth targets it aims to meet in 2018, the company is committed to capturing more market share steadily.

Electricity Production and Trading

Electricity Production and Trading

© 2014 Doğan Şirketler Grubu Holding A.Ş.