INDUSTRY
Çelik Halat ve Tel Sanayii A.Ş.

Çelik Halat ve Tel Sanayii A.Ş.

As one of Doğan Group’s oldest industrial investments, Çelik Halat was founded in 1962 in order to meet the high demand for carbon steel wire and rope in Turkey; the company became operational in 1968. Çelik Halat is subject to the Capital Markets Law, and the company’s shares have been listed on Borsa Istanbul (BIST) since January 10, 1986.

Continuously improving and growing since the day it was founded, Çelik Halat manufactures steel wire ropes, industrial galvanized wires, industrial spring wires, bead wires and concrete strands. The ropes and wires produced by Çelik Halat have been used securely in cranes, construction, oil and mining, ships, elevators, transportation vehicles, agricultural vehicles and many other areas for many years.

Çelik Halat is positioned as a strong and leading brand. It is the number one manufacturer in the industry in terms of industrial know-how, organizational structure and sales. Çelik Halat achieves a high sales volume in every operating region thanks to its quality-oriented products and services.

The company formulates strategies to transfer its domestic market success to the international arena in order to increase its exports. Since its establishment, Çelik Halat has increased its brand value thanks to its high-quality products portfolio. Today, the company continues to build on its solid domestic and international reputation and makes a difference with its success.

The company has had TSE EN ISO 9001 Quality Management System and environmental safety certifications such as ISO 14001 and OHSAS 18001 for many years. In addition, Çelik Halat holds API logo usage permission (API 9A License No:9A-056) with its quality approved by the American Petroleum Institute along with “Red Vein” Trademark Registration Certification, Lloyd’s Register quality certification, and Turkak 17025 Accreditation. Çelik Halat is also the only Turkish company that is a member of EWRIS (European Steel Wire Ropes Manufacturers Federation), CET (European Wire Manufacturers Committee) and ESIS (European Concrete Strand Manufacturers Association) organizations. In order to establish the 5S Management System (Classification, Regulation, Cleaning, Standardization and Discipline) which forms the basis of all quality management systems, and foster a continuous improvement culture by reducing waste in systems and processes and boosting productivity, Çelik Halat launched lean production activities on the basis of Kaizen and continues its corporate development in an efficient manner.

Çelik Halat Academy Project, which will boost occupational safety in production, as well as productivity, quality and sustainability, continued successfully in 2018. This training set provided to every newly recruited employee elevates quality standards ever higher, helps them adapt to the job, and raises their occupational safety and environmental protection awareness from the very beginning. The joint projects with universities also continue as another scheme that bolsters the development and sustainable quality approach.

In 2018, Çelik Halat launched a structured onboarding process and orientation program for new employees. The company also initiated a performance evaluation system covering all employees. In addition, Çelik Halat rolled out the “I Have a Suggestion and Idea” platform, which facilitates employee participation.

During the year, Çelik Halat introduced the “Steel Step” initiative. This effort offers third and fourth grade university students project-based long-term internship opportunities at the factory. Project studies at the company continue under the framework of university-industry cooperation.

On March 26, 2018, Çelik Halat established the first R&D center of the steel rope sector, and Turkey’s 846th R&D center, upon the approval of the Ministry of Science, Industry and Technology. The R&D center commenced systematic research studies to provide innovative and niche products to customers.

Inflation surged due to foreign exchange rate fluctuations and commodity price hikes in the last four months of 2018, pushing up Çelik Halat’s unit costs and sales prices. However, demand increased due to rising public sector investments in both domestic and international markets, allowing Çelik Halat to raise its unit prices before the significant inventory cost increase.

In line with its with export-oriented growth perspective, Çelik Halat prioritized growing in new markets in 2018. To this end, the company established Çelik Halat Netherlands B.V. to widen its sales and distribution networks.

During the year, Çelik Halat completed the investment project for 11 rope machines acquired from Romania and established the rope production lines.

Ditaş Doğan Yedek Parça İmalat ve Teknik A.Ş.

Ditaş Doğan Yedek Parça İmalat ve Teknik A.Ş.

Founded in 1972 to operate in the automotive supplier industry, Ditaş manufactures steering and suspension systems parts for all types of vehicles. Ditaş is subject to the Capital Markets Law and the regulations of the Capital Markets Board, since the company’s shares have been listed on Borsa Istanbul (BIST) since May 21, 1991.

With over 46 years of experience, Ditaş is one of the biggest steering and suspension systems manufacturers in Turkey. The most important factors behind the company’s sustainable success include: the strong brand reputation resulting from operating under the umbrella of Doğan Holding; closely monitoring technological trends and developments of the industry; and using state-of-the-art IT systems in the plants, highly skilled human resources, modern engineering systems and advanced integrated manufacturing facilities.

Ditaş has taken important steps to become a reputable brand as an original equipment supplier in the global automotive market and in the automotive aftermarket. The company has decided to further carry out sales and marketing for its products with three separate local companies that respectively serve the Commonwealth of Independent States including Russia; Asia Pacific countries; North and South America. For this reason, the company established three companies in the Russian Federation, People’s Republic of China and the USA. 100% of the capital of these companies belongs to Ditaş. D-Stroy LTD was established in 2015 in Moscow to carry out business development and sales functions for the Russia and CIS markets. Ditaş America LLC runs sales and marketing operations with logistic support received from Ditaş. Ditaş Trading Shanghai Co. Ltd.’s liquidation process started on January 20, 2017. Since this date, activities in China have been carried out as before, via outsourcing.

Having received ISO/TS 16949:2009 Automotive Suppliers Quality System Certification, ISO 14001:2015 Environmental Management System Certification and the FORD Q1 award, Ditaş is also a class “A” supplier of Turkey’s biggest vehicle manufacturers.

At Ditaş, 2018 was a year when new projects were launched, studies commenced towards new customers, and the serial production of numerous new products began. In 2018, product range was increased through analysis, field research and feasibility studies towards different sectors such as railways, aerospace and defense industry, besides the existing automotive product range. The Product Lifecycle Management (PLM) program was put in place to manage the diversity of products on offer in order to meet the demands of the sector.

In 2015, Ditaş was admitted to the state-sponsored Turquality program, which is designed to help companies that sell products in which Turkey holds a competitive advantage and where branding potential exists. The program aims to support companies in their efforts to become global market players with their products so that over the long run the image of the “Made in Turkey” label can be positively consolidated. Government incentives are received for expenditures on increasing international brand value and the relevant applications are still in progress.

Having gradually commissioned Industry 4.0 applications, Ditaş has executed all its investments in compliance with I4.0 infrastructure since 2017. The first phase of Industry 4.0 implementation is creating an automation infrastructure for instantaneous collection of quality and production monitoring data from the field, and integrating data exchange into the existing digital infrastructure. To this end, firstly, Ditaş digitized quality data for the Treatment Plant, Dyehouse, Heat Treatment Improvement, Heat Treatment Normalization, Induction Hardening, Hot Forging and Induction Annealing. The company also digitized production monitoring data for sawdust manufacturing. With these efforts, Ditaş created automated systems that can be tracked continuously. The R&D and Mechatronics Team, which is highly competent in this key area, conducts all these efforts in coordination with various automation firms.

In the second phase of Industry 4.0 applications, Ditaş launched a pilot project for data flow via wireless sensors within the compressors, fretwork and cold forging sections, in harmony with the existing digital infrastructure. At this stage, the company plans to use wireless sensors and data collection systems obtained from outsourcing companies.

Ditaş's short-term strategic priorities include boosting production efficiency by adding innovative products to the existing product line and keeping production costs under control by making various upgrades and optimizing the use of materials. The company aims to achieve production flexibility by producing small quantities of a wide variety of products. Ditaş works to improve its brand recognition within the main industry and on the spare parts side with new R&D projects.

In the medium term, Ditaş aims to move to line production and conduct Industry 4.0 studies. The company also plans to focus on automation by producing large quantities of a small variety of products.

Ditaş has taken steps toward becoming a spare parts supplier for the defense industry and the railway sector.

Over the long-term, Ditaş aims to become a system manufacturer, key player and solution partner in the transportation industry. The company is committed to achieving sustainable profitability by using high technology products. Ditaş sees its primary target as formulating modular solutions to meet the needs of the automotive sector.

In 2018, Ditaş competed in the "Innovation Resources” category of Turkey's first innovation development program organized by Turkish Exporters' Assembly (TEA) – inovalig. Ditaş was one of the five finalists among 1,216 competing companies. Understanding that innovation and associated added value will play a key role in helping Turkey achieve its 2023 targets, Ditaş aims to transform Turkey's creativity potential into added value by using the right innovation management competencies.

© 2014 Doğan Şirketler Grubu Holding A.Ş.