AUTOMOTIVE TRADE AND MARKETING
Suzuki Motorlu Araçlar Pazarlama A.Ş.

Suzuki Motorlu Araçlar Pazarlama A.Ş.

Suzuki Motorlu Araçlar Pazarlama A.Ş., which started operating under Doğan Holding as of the second half of 2015, rapidly restructured. The priority of the company is to continue the satisfaction of existing and prospective customers of Suzuki brand automobiles, motorcycles, and marine motors, and to ensure their loyalty to the Suzuki brand. To this end, Suzuki’s objective is to ensure continuity in sales and after sales services.

Suzuki's SUV model Suzuki Vitara, which made its mark in the automotive world, became Turkey's most preferred SUV model in its class in 2018 with 2,361 units sold, as was the case in 2017.

Suzuki Vitara, which generated great interest among automobile fanatics, is expected to continue this success in 2019. With the new Jimny and new Swift launched in December 2018, Suzuki is focused on boosting its share in the automobile market, which is expected contract in 2019.

Despite the 20% countervailing duty placed on motorcycle sales in 2017, Suzuki completed the year with success.

The marine motors market contracted by around 12% year-over-year in 2018. In this period, Suzuki sold 628 marine motors in the form of wholesales.

Piaggio - Trend Motosiklet Pazarlama A.Ş

Piaggio - Trend Motosiklet Pazarlama A.Ş

Doğan Holding subsidiary Trend Motosiklet Pazarlama A.Ş. (“Trend”) reached an "Exclusive Distributorship Agreement for Turkey" with Piaggio & C. SpA (“Piaggio Group”), the manufacturer of Europe's leading and the world's major motorcycle brands (Piaggio, Vespa, Aprilia and MotoGuzzi) in November 2016. In March 2017, Trend began sales & marketing, and aftersales service and quickly reached an important position in the Turkish market. In its sales points across Turkey, Trend markets different models appealing to the different needs of motorcycling enthusiasts and the latest models of its brands. In 2019, Trend aims to continue to grow in the motorcycle market with its all other models, particularly Vespa.

On the Asian side of Istanbul, Trend established the authorized dealer Motoplex in order to sell various models and accessories as well as deliver aftersales services with a special focus on customer satisfaction.

DAF - Glokal Motorlu Araçlar Pazarlama A.Ş.

DAF - Glokal Motorlu Araçlar Pazarlama A.Ş.

In line with its sectoral growth plans, Doğan Holding executed an agreement with PACCAR Group – the largest heavy vehicle company in the United States and one of the top three in Europe. With this agreement, Glokal Motorlu Araçlar Pazarlama A.Ş. (”Glokal”) was established for the sales and after sales operations of DAF-branded heavy commercial vehicles.

After officially launching its operations in October 2016, Glokal started to provide sales services at its center in Koşuyolu. From November 2017 onwards, Glokal commenced delivering services to DAF-branded tow trucks and trucks in İkitelli on the European side of Istanbul. Continuing to conduct sales and aftersales services for DAF-branded tow trucks and trucks, Glokal closed 2018 fiscal year with 78 tow trucks sold (2017: 98 trucks) due to the 36% contraction in the heavy commercial vehicle market.

The heavy commercial vehicle market is expected to contract further in 2019. Glokal plans to continue its efficiency boosting and downsizing efforts to reduce costs in parallel with market conditions.

© 2014 Doğan Şirketler Grubu Holding A.Ş.